%20copy.png){kind=icon}
Answers to questions you might have about The Data Lab.
.png)
We are a data analytics team that helps businesses track, visualise, and optimise their marketing performance and understand how their marketing investment is performing. It enables teams to make data-driven decisions through customisable reports and powerful insights.
The Data Lab is ideal for Shopify and eCommerce store owners, people paying thousands each month for marketing and wanting to know what aspects are performing, and growing businesses that want to harness the power of their data. We work well with teams and businesses looking to improve their decision-making by tracking key performance indicators (KPIs) across their marketing and sales spend.
Security is our top priority. The Data Lab uses end-to-end encryption, secure data centres, and regular security audits to ensure your data is protected at all times.
Yes, The Data Lab integrates with a range of Marketing Agency work, many agencies are also eager to work with us to streamline their internal reporting.
Absolutely! We launched The Data Lab because we saw how many people wanted access to their data, but found the process of collecting, analysing, and interpreting it overwhelming,especially if they weren’t data-savvy. That’s where we come in.
We break everything down in plain English, showing you exactly what’s working, what’s not, what your customers are costing you, your average sale value, and your conversion rates. You don’t need to be technical, we handle the heavy lifting so you can focus on making smart decisions.
Yes, we do, but it’s only part of the process. Our team, is based in Auckland and Central Otago, and manually manage all data flows. We also review performance, and provide business-specific recommendations tailored to your goals. Every report is reviewed by a real person, so nothing gets missed, and every insight is backed by the power of AI combined with human expertise. You get the best of both worlds: smart automation paired with thoughtful, hands-on analysis from a team that genuinely care about your data.
