The Data Lab isn’t an agency. We don’t run your ads or write your content. We’re simply here to tell you the truth about how your marketing is actually performing.
We show you: What each marketing channel is really doing for your business. Your true cost per lead or sale, and the average value of a sale for your business.
Armed with that kind of insight, you can make smart, confident decisions that drive real growth.
The most successful lead generation campaign we ever ran wasn’t flashy. It was honest. We called out the most common mistake we see businesses make, putting full trust in their marketing without understanding the data behind it.
Yes, we are owned by a marketing agency that runs successful campaigns for brands across Aotearoa, Australia, and the USA... but what sets us apart isn’t just creative, it’s clarity. That’s why we created The Data Lab.
You can now access our reporting services through The Data Lab, without needing our team to manage your marketing. Whether you’ve got an in-house team or work with another agency, The Data Lab gives you independent, expert insights to help you understand what’s working, what’s not, and where to optimise.
The most successful clients we work with care deeply about the data. They want to know what’s working, what's not, what can be learned on the journey, and where the next opportunity lies.
If you’re ready to stop guessing and start growing, we’re ready to help.
Our reports are designed to give you instant clarity on the three metrics that matter most: conversion rate, cost per customer, and average order value
Data protection is at the heart of everything we do. Our tools are always safe and secure.
We believe in the power of data to guide smart marketing choices. We empowers teams to make informed decisions with weekly insights and comprehensive analytics.
We foster a culture of learning and growth. Whether it’s improving our product or developing our team, we’re always striving to improve and refine our reports to deliver the most value possible to our clients.
We’re committed to making your workflow smooth and efficient. Our reporting integrates effortlessly with your existing digital assets, so you can focus on what matters most.
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Your success is our priority. We work hand-in-hand with our customers to ensure our reports help you navigate your business objectives.
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Answers to questions you might have about The Data Lab.
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We are a data analytics team that helps businesses track, visualise, and optimise their marketing performance and understand how their marketing investment is performing. It enables teams to make data-driven decisions through customisable reports and powerful insights.
The Data Lab is ideal for Shopify and eCommerce store owners, people paying thousands each month for marketing and wanting to know what aspects are performing, and growing businesses that want to harness the power of their data. We work well with teams and businesses looking to improve their decision-making by tracking key performance indicators (KPIs) across their marketing and sales spend.
Security is our top priority. The Data Lab uses end-to-end encryption, secure data centres, and regular security audits to ensure your data is protected at all times.
Yes, The Data Lab integrates with a range of Marketing Agency work, many agencies are also eager to work with us to streamline their internal reporting.
Absolutely! We launched The Data Lab because we saw how many people wanted access to their data, but found the process of collecting, analysing, and interpreting it overwhelming,especially if they weren’t data-savvy. That’s where we come in.
We break everything down in plain English, showing you exactly what’s working, what’s not, what your customers are costing you, your average sale value, and your conversion rates. You don’t need to be technical, we handle the heavy lifting so you can focus on making smart decisions.
Yes, we do, but it’s only part of the process. Our team, is based in Auckland and Central Otago, and manually manage all data flows. We also review performance, and provide business-specific recommendations tailored to your goals. Every report is reviewed by a real person, so nothing gets missed, and every insight is backed by the power of AI combined with human expertise. You get the best of both worlds: smart automation paired with thoughtful, hands-on analysis from a team that genuinely care about your data.
