We track how people interact with your website, from the moment they land, right through to becoming a customer or lead. We measure where users drop off, what’s working, and what needs improving. This includes analysing page performance, user behaviour, and conversion rates so you can pinpoint exactly how to turn more traffic into real results.
We customise our reports to suit your business goals, whether you’re focused on lead generation, eCommerce, or service-based offerings. You’ll receive clear, relevant data that helps you make informed decisions without the need for technical know-how.
Easily share valuable insights with your team and keep everyone on the same page. Our reporting data allows you to comment directly on reports, and collaborate in real time, no need to download files or switch between tools. Whether you're reviewing performance, planning next steps, or aligning on priorities, everything happens in one place, making it simple to work together efficiently and make faster, data-informed decisions.
We can’t help ourselves, when we see opportunities, we share them. Alongside your weekly data and monthly report, you’ll also receive tailored recommendations specific to your business.
These insights are designed to help you further optimise your marketing performance. It’s all part of making sure your marketing is not only measured, but continuously improved.
Save money by cutting spend on what’s not delivering results.
Our reporting highlights exactly which channels and campaigns are underperforming, so you can stop guessing and start allocating your budget where it actually works. Get more value from every dollar by making data-backed decisions that drive real growth.
Too often, we see cherry-picked metrics presented in glossy marketing reports that don’t tell the full story. By consistently tracking and reporting on cost per customer, website conversion rates, and average order value, you gain meaningful, transparent insights. This level of clarity keeps your marketing team focused on real results, so every effort is driving genuine business growth.
Answers to questions you might have about The Data Lab.
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We are a data analytics team that helps businesses track, visualise, and optimise their marketing performance and understand how their marketing investment is performing. It enables teams to make data-driven decisions through customisable reports and powerful insights.
The Data Lab is ideal for Shopify and eCommerce store owners, people paying thousands each month for marketing and wanting to know what aspects are performing, and growing businesses that want to harness the power of their data. We work well with teams and businesses looking to improve their decision-making by tracking key performance indicators (KPIs) across their marketing and sales spend.
Security is our top priority. The Data Lab uses end-to-end encryption, secure data centres, and regular security audits to ensure your data is protected at all times.
Yes, The Data Lab integrates with a range of Marketing Agency work, many agencies are also eager to work with us to streamline their internal reporting.
Absolutely! We launched The Data Lab because we saw how many people wanted access to their data, but found the process of collecting, analysing, and interpreting it overwhelming,especially if they weren’t data-savvy. That’s where we come in.
We break everything down in plain English, showing you exactly what’s working, what’s not, what your customers are costing you, your average sale value, and your conversion rates. You don’t need to be technical, we handle the heavy lifting so you can focus on making smart decisions.
Yes, we do, but it’s only part of the process. Our team, is based in Auckland and Central Otago, and manually manage all data flows. We also review performance, and provide business-specific recommendations tailored to your goals. Every report is reviewed by a real person, so nothing gets missed, and every insight is backed by the power of AI combined with human expertise. You get the best of both worlds: smart automation paired with thoughtful, hands-on analysis from a team that genuinely care about your data.
